privacy policy

last updated: january 23, 2026

introduction

merch again ("we," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this policy. merch again is the data controller responsible for your personal information.

this policy describes the types of information we may collect from you or that you may provide when you visit our online, digital or mobile services, including the website www.merchagain.com and any of our other products and services in connection with which this privacy policy is posted or from which it is linked (collectively, the "service"), how we use and protect that information, and your rights regarding your personal information.

by accessing or using the service, you agree to this privacy policy. if you do not agree, please discontinue use of the service. we may update this privacy policy periodically. we will notify you of material changes by posting a notice on the service or by other means as required by law. your continued use of the service after we provide notice of non-material changes constitutes acceptance of those changes.

collecting personal information

when you visit, access, or use the service, we collect certain information about your device, your interaction with the service, and information necessary to process your purchases. we may also collect additional information if you contact us for customer support. in this privacy policy, we refer to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household as "personal information."

device information

examples of personal information collected: browser version, ip address, time zone, cookie data, browsing behavior (including pages viewed and interaction with products), and other information about how you engage with the service.

purpose of collection: to display the service properly, maintain service performance and security, conduct analytics, and improve and optimize your browsing experience. this information also supports fraud prevention.

source of collection: automatically collected when you access the service through cookies and similar tools.

disclosure for a business purpose: shared with service providers that support analytics and hosting functions, including vercel (hosting). these service providers are contractually obligated to use your personal information only for the purposes for which it was disclosed and to maintain appropriate security measures.

order information

examples of personal information collected: name, billing address, shipping address, payment information (processed securely through stripe), email address, and phone number.

purpose of collection: to fulfill orders and provide our products and services, which includes processing payments, arranging shipping, providing order confirmations, detecting and preventing fraud, and communicating with you regarding your order.

source of collection: collected directly from you during checkout.

disclosure for a business purpose: shared with:

  • stripe (payment processing)
  • printify (printing and fulfillment)
  • resend (email delivery)

customer support information

examples of personal information collected: information you provide when contacting customer support, such as your name, email address, order details, or other communications.

purpose of collection: to respond to your inquiries, resolve issues, and provide customer assistance.

source of collection: collected directly from you.

sharing personal information

we share your personal information with trusted service providers who assist us in providing our services and fulfilling our contractual obligations. for example:

  • we share information with stripe, printify, and resend for order fulfillment, payment processing, and transactional communications.
  • we may share personal information as required by law (e.g., to comply with a subpoena, court order, or lawful request).

email communications

we use resend for transactional email communications. we send:

  • order confirmation emails
  • shipping notification emails
  • customer support responses

you may opt-out of marketing communications at any time by following in-message unsubscribe links or by contacting us at support@merchagain.com.

using personal information

we use your personal information to provide and improve our services, including offering products for sale, processing payments, fulfilling and shipping orders, providing customer support, and sending transactional communications.

lawful basis (gdpr)

if you are located in the eea or uk, you have certain rights under the general data protection regulation (gdpr). these include the right to access, correct, update, or delete your personal information; the right to object to or restrict our processing of your information; the right to request that we transfer your information to another service provider (data portability); and the right not to be subject to automated decision-making, including profiling, that produces legal effects or similarly significantly affects you.

you also have the right to withdraw consent at any time and to lodge a complaint with your local data protection authority. if you wish to exercise any of these rights, please contact us at support@merchagain.com.

we only process your personal information under the following lawful bases:

  • your consent
  • performance of a contract
  • compliance with legal obligations
  • protection of your vital interests
  • our legitimate interests, provided they do not outweigh your rights

ccpa (california residents)

if you are a california resident, this section describes your rights under the california consumer privacy act (ccpa), as amended. if any other part of this policy conflicts with this section, the provision more protective of your personal information will apply. for questions, please email support@merchagain.com.

right to access

you may request information about our collection and use of your personal information during the past 12 months. upon verifying your identity, we will provide:

  • categories of personal information collected
  • sources of that information
  • business or commercial purposes for collection
  • categories of third parties with whom it was shared
  • specific pieces of personal information collected

right to deletion

you may request that we delete personal information we collected from you, subject to certain exceptions under the ccpa (e.g., information needed to complete a transaction, detect security incidents, comply with legal obligations, or exercise free speech rights). if an exception applies, we will inform you of the reason for denial.

right to correct

you may request that we correct inaccurate personal information we maintain about you. upon verifying your identity and the inaccuracy, we will use commercially reasonable efforts to correct the inaccurate personal information.

exercising your rights

to exercise your access, deletion, or correction rights, you (or your authorized agent) must submit a verifiable consumer request that clearly describes your request. we will respond within 45 days of receipt (or up to 90 days if reasonably necessary, with notice). we do not charge fees to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.

submit requests via email: support@merchagain.com

california "shine the light"

california residents may request, once per year and free of charge, a list of third parties to whom we disclosed personal information for direct marketing purposes. submit requests to support@merchagain.com with "california privacy rights" in the subject line.

other us state privacy laws

certain u.s. states, including virginia, colorado, connecticut, utah, oregon, texas, and montana, provide residents with rights regarding their personal information. depending on your state of residence, you may have the right to: (1) confirm whether we process your personal information and access such information; (2) correct inaccuracies in your personal information; (3) delete your personal information; (4) obtain a copy of your personal information in a portable format; and (5) opt-out of the processing of your personal information for purposes of targeted advertising.

you may exercise these rights by contacting us at support@merchagain.com. we will respond to your request within the timeframes required by applicable state law (typically 45 days). we will not discriminate against you for exercising your privacy rights.

children's privacy

we do not knowingly collect or solicit personal information from children under age 13 without verifiable parental consent as required by the children's online privacy protection act (coppa). the service is not directed to children under 13. we also do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization as required by the ccpa.

if you are a parent or guardian and believe we may have collected personal information from a child under 13 without verifiable parental consent, or from a minor under 16 without proper authorization, please contact us immediately at support@merchagain.com and we will promptly investigate and delete that information as required by law.

retention

we retain the personal information we collect only for as long as reasonably necessary for the purposes described in this privacy policy or as required by law. specifically, we retain your information: (1) for as long as needed to provide you services; (2) as necessary to fulfill your orders and provide customer service; (3) as necessary to comply with our legal, tax, accounting, and record-keeping obligations (typically 7 years for financial records); (4) as necessary to resolve disputes and enforce our agreements; and (5) as otherwise permitted or required by applicable law.

when personal information is no longer needed for these purposes, we will securely delete or anonymize it in accordance with our data retention schedule. you may request deletion of your personal information at any time, subject to legal exceptions.

cookies

cookies are small files downloaded to your device when you visit, access or use the service. we use cookies to:

  • maintain your shopping cart
  • remember your preferences
  • ensure the service functions properly

you may control or disable cookies through your browser settings, though this may affect service functionality.

changes to our privacy policy

we are committed to keeping you informed about any changes to our privacy policy. any updates we make to the policy will be posted on this page, and the "last updated" date at the top of this page will be revised. if we make material changes to how we handle your personal information, we will notify you by posting a prominent notice on the service. for california residents, we will not apply material changes retroactively without your consent where required by the ccpa.

it is your responsibility to periodically review this page to stay informed of any updates.

contact information

to ask questions or comment about this privacy policy and our privacy practices, contact us by email at support@merchagain.com.